Ericsson has announced the appointment of Håkan Cervell as Vice President and Head of Customer Unit stc, Saudi Arabia and Egypt, effective September 26, 2022. Cervell brings more than 30 years of experience in the Information Communication Technology (ICT) industry where he has held several product development, sales, delivery and business development roles in markets across Asia and Europe. Prior to his appointment as Head of Customer Unit stc, Saudi Arabia and Egypt, Cervell was the Customer Unit Head of Korea.
Over the last 19 years, he has been working in Malaysia, China, Japan, Taiwan, Hongkong and South Korea holding various positions such as Sales, Delivery, Marketing and Communications. HQ experiencePrior to his tenure in Asia, Cervell worked for 13 years in Ericsson Headquarter in Sweden in areas of Research & Development (R&D), Project management and Product management. In a market that has one of the highest concentrations of 5G subscribers in the world, Cervell has supported Communication Service Providers (CSPs) in Korea to meet the ever-increasing market demands, pushing the limit in terms of both new use cases and technology advancement.