Highlights:
Dow dedicates expanded resources and tools to accelerate innovation in the label industry
New INVISU Technologies address key industry demands for strong e-commerce label adhesion and clear-on-clear labels
'Dow is investing in the label industry and launching new INVISU Acrylic Adhesive technologies at a time when the market is hungry for innovation,' said
In addition to introducing the INVISU Acrylic Adhesive portfolio, Dow's commitment to label innovation includes participating in key industry associations such as PSTC and TLMI, as well as collaborating with the value chain at Dow's
'Our investment in the label industry helped us identify key market needs to focus on, from the rigors of e-commerce shipping to the minimalist, no-label look that many brands want,' said
The INVISU Acrylic Adhesives are designed to expand label performance:
INVISU 3400 Acrylic Adhesive provides efficient production and consistent adhesion to various e-commerce packaging surfaces.
The ready-to-coat, water-based adhesives combine high productivity with low conversion energy and offer high solid contents, adaptable viscosity profile, and excellent adhesion and cohesion at low temperatures.
INVISU 4200 Acrylic Adhesive helps brands create clear-on-clear labels for beverage, food, health and beauty, and other applications.
The clear-film label adhesive offers excellent adhesion to low surface energy substrates and remarkable water whitening resistance.
To build on these innovations, Dow will continue to develop and test new INVISU Acrylic Adhesive grades to address additional industry needs, working with its customers to focus on designing for enhanced recyclability across all packaging components, including labels.
About Dow
Dow (NYSE: DOW) combines one of the broadest technology sets in the industry with asset integration, focused innovation and a global scale to achieve profitable growth and become the most innovative, customer centric, inclusive and sustainable materials science company. Dow's portfolio of performance materials, industrial intermediates and plastics businesses delivers a broad range of differentiated science-based products and solutions for our customers in high-growth segments, such as packaging, infrastructure and consumer care. Dow operates 113 manufacturing sites in 31 countries and employs approximately 37,000 people. Dow delivered pro forma sales of approximately
For further information, please contact:
ekeels@dow.com
rjones@golin.com
(C) 2020 Electronic News Publishing, source