Today we have launched Johnnie Walker Princes Street, the eight-floor new visitor experience for the world's best-selling Scotch whisky, in the heart of Scotland's capital city.
Four and a half years in the making, Johnnie Walker Princes Street is the centrepiece of our £185million pound investment in Scotch whisky tourism in Scotland - the largest single investment programme of its kind ever seen in Scotch whisky tourism.
To mark the opening, a Johnnie Walker flag was raised above the landmark building by Diageo's Chief Executive, Ivan Menezes, and the Managing Director of Johnnie Walker Princes Street, Barbara Smith.
Diageo plc published this content on 02 September 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 02 September 2021 07:41:06 UTC.