Diageo : opens landmark global Johnnie Walker visitor experience

Today we have launched Johnnie Walker Princes Street, the eight-floor new visitor experience for the world's best-selling Scotch whisky, in the heart of Scotland's capital city.

Four and a half years in the making, Johnnie Walker Princes Street is the centrepiece of our £185million pound investment in Scotch whisky tourism in Scotland - the largest single investment programme of its kind ever seen in Scotch whisky tourism.

To mark the opening, a Johnnie Walker flag was raised above the landmark building by Diageo's Chief Executive, Ivan Menezes, and the Managing Director of Johnnie Walker Princes Street, Barbara Smith.