DIAGEO PLC

DGE
Real-time Estimate Quote. Real-time Estimate  - 10/18 07:13:04 am
3588.5GBX -0.75%

Diageo : Queensland's newest drinks brand set to help turbocharge Great Barrier Reef coral regeneration

09/07/2021 | 08:42am

About Reeftip (Instagram @Reeftip)

Reeftip is a new drinks brand located on the southern tip of the Reef. We produce delicious drinks that hero the unique sun-drenched flavours of our land. Every sip of Reeftip is vibrant, flavourful, and inspired by the tastes of home - a product of our Aussie roots.

We didn't just create Reeftip to make great tasting drinks, we also want to make a difference in our own backyard by helping make great things happen for the Great Barrier Reef. Helping the Reef is an ambition that's bigger than us though - so we've partnered with the Coral Nurture Program. The Coral Nurture Program is a world-first science and tourism partnership to support the growth of new corals. Ten per cent of Reeftip's profits will support the Coral Nurture Program's vital and inspiring mission, as they work with nature to enhance coral recovery rates and Reef regeneration.

We also continually strive for a more sustainable supply chain and are proud that 100 per cent of our wastewater is recycled, no distillery waste goes to landfill, and all our packaging is 100 per cent recyclable.

Bottom line is, when you choose Reeftip, you get a great tasting drink, and with the Great Barrier Reef getting a helping hand, you get to do some good too.

About Diageo (Instagram @Diageo)

Diageo (pronounced Dee-ah-jee-oh) is a global leader in beverage alcohol with an outstanding collection of brands including Bundaberg Rum, Johnnie Walker, Smirnoff, Captain Morgan, Lagavulin, Talisker and The Singleton whiskies, Cîroc and Ketel One vodkas, Baileys, Don Julio, and Gordon's and Tanqueray gins.

Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere.

The Coral Nurture Program is a world-first partnership between Scientists and Tour Operators to boost coral abundance at economically and ecologically high value Great Barrier Reef locations, with the goal to increase the resilience of reefs and reef stakeholders to environmental change.

The Coral Nurture Program's mission is to increase the resilience of reefs and reef communities to environmental change. Scientists and tour operators work together to boost coral abundance at sites on the Great Barrier Reef which have great ecological and tourism value. The Coral Nurture Program works to boost coral stocks in four unique ways:

  1. Through propagation and out-planting of areas where healthy coral cover needs to be boosted or retained, through a special device (Coralclip®) that quickly fixes coral to the reef enabling planting at scales never previously possible.
  2. Through building knowledge of coral growth and survival to ensure re-planted coral is resilient to future stress.
  3. Through enabling local communities who depend on healthy reefs with new approaches to actively add coral beyond natural recovery rates.
  4. The Coral Nurture Program builds knowledge of coral growth and survival across different reef environments to ensure re-planted coral is resilient to future stress, enabling local communities - whose culture and livelihoods depend on healthy reefs - with coral propagation approaches that can be easily adopted into existing ways of life.

About Professor David Suggett (University of Technology Sydney)

Coral Nurture Program Co-Founder & Project Lead (Project Management, Research Co-ordination)

Professor David Suggett is a coral biologist, studying how the environment regulates coral growth and survival, from coral genes to entire reef ecosystem interactions. Working on reefs around the world, including Brazil, Indonesia, New Caledonia, Seychelles and the Red Sea, with research widely featured through the media, including BBC, ABC, Discovery Channel and National Geographic, David chairs the field-based in water coral propagation working group for the international Coral Restoration Consortium.

Disclaimer

Diageo plc published this content on 07 September 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 07 September 2021 12:41:06 UTC.

© Publicnow 2021
Copier lien
All news about DIAGEO PLC
50m ago
2h ago
2h ago
2d ago
2d ago