The deal comes after Telecom Italia (TIM) renegotiated a costly partnership with DAZN, giving up an exclusive right to host DAZN on its video content platform TimVision.

Part of U.S. media and telecoms giant Comcast, Sky Italia had been the main broadcast partner for Serie A for about two decades but last year DAZN secured rights for all the top flight matches, most of them on an exclusive basis.

The new Serie A season kicks off later this month.

(Reporting by Elvira Pollina; Editing by Keith Weir)