From 1 April up to 31 May 2021, the year-on-year changes of RSV and SSS are as follows:


                                           (% change compared to the same period last year) 
Group RSV growth                           77.0% 
 
                                           Mainland China      Hong Kong, Macau 
                                                               and other markets 
RSV growth                                 74.7%               98.5% 
Contribution to Group RSV                  89.1%               10.9% 
 
                                           Mainland China      Hong Kong and Macau 
SSSG                                       49.3%               159.7% 
SSS volume growth                          32.2%               125.9% 
 
SSSG by product 
  ? Gem-set, Platinum and K-gold jewellery 4.0%                110.8% 
  ? Gold jewellery and products            73.6%               219.5% 

Remark: The unaudited key operational data from 1 April 2021 to 31 May 2021 was prepared based on the latest available management accounts and the information currently available to the Group. The position remains to be reviewed by the Company's auditor, its audit committee and the Board.

- End -

Chow Tai Fook Jewellery Group Limited

Chow Tai Fook Jewellery Group Limited (the "Group"; SEHK stock code: 1929) was listed on the Main Board of The Stock Exchange of Hong Kong in December 2011. The Group's vision is to become the most trusted jewellery group in the world.

Founded in 1929, the Group's iconic brand "CHOW TAI FOOK" is widely recognised for its trustworthiness and authenticity, and is renowned for its product design, quality and value. A long-standing commitment to innovation and craftsmanship has contributed to the Group's success, along with that of its iconic retail brand, and has been embodied in its rich 90-year heritage. Underpinning this success are our long-held core values of "Sincerity * Eternity".

The Group's differentiation strategy continues to make inroads into diverse customer segments by catering to a bespoke experience for different lifestyles and personalities, as well as customers' different life stages. Offering a wide variety of products, services and channels, the Group's brand portfolio comprises the CHOW TAI FOOK flagship brand with curated retail experiences, and other individual brands including HEARTS ON FIRE, ENZO, SOINLOVE and MONOLOGUE.

The Group's commitment to sustainable growth is anchored in its customer-centric focus and strategies, which are in place to promote long-term innovation in business, in people and in culture. Another asset underpinning sustainable growth is a sophisticated and agile business model. This supports the Group by fostering excellence and extending opportunities along the entire value chain to communities and industry partners across the world.

With an extensive retail network in Greater China, Japan, Korea, Southeast Asia and the United States, and a fast-growing e-commerce business, the Group is implementing effective online-to-offline ("O2O") strategies to succeed in today's omni-channel retail environment.

________________________________________________________________________________

Media Enquiries:

Chow Tai Fook Jewellery Group Limited


Danita On                         Haide Ng 
Director, Investor Relations and  Manager, Investor Relations and 
Corporate Communications          Corporate Communications 
Tel: (852) 2138 8501              Tel: (852) 2138 8336 
Email: danitaon@chowtaifook.com   Email: haideng@chowtaifook.com 

08/06/2021 Dissemination of a Marketing Press Release, transmitted by EQS Group. The issuer is solely responsible for the content of this announcement. Media archive at www.todayir.com


 
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(END) Dow Jones Newswires

June 08, 2021 05:04 ET (09:04 GMT)