Chipotle Mexican Grill is introducing a family TikTok challenge called #ChipotleSponsorUs to celebrate the launch of its group ordering feature on the Chipotle app, according to a company press release.

Chipotle will give families or small friend groups showcasing why they should be sponsored by Chipotle on TikTok free burritos for a year. Each person up to five people will win their own free burritos. Through Sept. 13, customers may unlock Chipotle's Family Extra offer — one free large chips and large guac — by using the promo code "4FAMILY" at checkout when they order four or more entrées on the Chipotle app or website.

To enter, participants must use #ChipotleSponsorUs and #contest and post a creative TikTok video with their family or group showing why Chipotle should sponsor them in a creative way. The contest ends at 11 a.m. PT, Sept. 14.

"With people spending more time with their loved ones, we're quickly seeing TikTok become a family affair," Chipotle CMO Chris Brandt said in the release. "Our #ChipotleSponsorUs TikTok challenge will inspire creativity on the platform and highlight our new group ordering feature which eliminates the stress of collecting everyone's Chipotle order."

In April, Chipotle debuted a TikTok challenge called #ChipotleSponsorMe, which awarded five individuals who showcased new original content that proved their undeniable love for Chipotle's real food with a Chipotle Celebrity Card. The sponsorship campaigns are in response to a high volume of social conversation among Chipotle fans asking the brand to sponsor them, according to the company.

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