Taboola announced a new partnership with BuzzFeed, Inc. Under the deal, BuzzFeed, Inc. will leverage Taboola Feed, a seamlessly integrated feed that provides readers with personalized content for a more engaging experience. Feed will be embedded within BuzzFeed News and HuffPost, BuzzFeed's premium news brands. In addition, BuzzFeed, Inc. will explore the option to implement additional Taboola offerings including Taboola News, an offering that would place BuzzFeed, Inc. content in front of Taboola's large scale of readers across mobile devices.

BuzzFeed, Inc. will also consider adopting Taboola Newsroom, a technology offering that uses advanced A.I. and readership signals from more than 500 million daily active users.