Kingsley was giving his keynote speech at the GTNF, which saw senior leaders and scientists from BAT exchanging views on tobacco harm reduction with a range of stakeholders. These included independent scientists, public health experts, government representatives, investors and fellow members of the tobacco/nicotine industries.

"I believe that now, more than ever, we need events such as GTNF, Kingsley said. "Events that allow us to come together and discuss some of the most important issues we face. For instance, how can we make a difference to society by embedding and driving tobacco harm reduction. We must push for more progress - more than that - accelerated progress. This, therefore, is a critical year."

He added: "Responsible, science-backed and well-thought-through regulation is essential to ensuring that adult consumers can enjoy [these] reduced-risk products*† with confidence, while governments and health bodies can be assured of product safety and quality."

You can read a full transcript of Kingsley's keynote speech below

Among the other speakers at GTNF were David O'Reilly, Director, Scientific Research and Marina Bellini, Director, Digital and Information.

On a panel called 'Science Driving Policy', David said that to accelerate tobacco harm reduction, we need more robust scientific data and evidence-based policies.

Marina is due to appear on the closing open mic panel this evening, telling delegates that the role of digital is key to our A Better Tomorrow™ transformation - and to that of our wider industry.

Kingsley Wheaton's keynote speech at GTNF A critical year for progress

It is a great privilege to have been invited to speak again at this year's GTNF. I feel very fortunate to be able to present at the event here in London, while also being able to engage virtually with those of you who are unable to travel. I would like to say thank you to our hosts for organising this hybrid event and to all our other speakers who continue to make this such an engaging gathering.

I believe that now, more than ever, we need events such as GTNF. Events that allow us to come together and discuss some of the most important issues we face. For instance, how can we make a difference to society by embedding and driving tobacco harm reduction. We have heard about some of the challenges that tobacco harm reduction faces - yet despite these, we must push for more progress - more than that - we need accelerated progress.

This, therefore, is a critical year.

Of course, we know that prohibition does not work.

Notwithstanding genuine progress in tobacco harm reduction acceptance, we see some countries moving to ban or heavily restrict access to vapour products, despite the available scientific evidence. If the WHO tries to advance further, restrictive measures for New Category products at COP9 in November, that could seriously undermine the progress being made in making reduced risk tobacco and nicotine products widely available to smokers.

But before I move on, I want to be clear. My words are designed to highlight what I believe could be achieved. They are about Tobacco Harm Reduction. This is neither a 'battle' to be won nor lost. It is about science, consumer choice and the need for pragmatic solutions. If we fail to come together, determined to find solutions, there will be no winners.

It would be hard to imagine anything more damaging to global tobacco harm reduction efforts than further exclusion of these alternative products. These products are not entirely risk free, of course, and are addictive, yet based on the weight of evidence and a complete switch from cigarettes, they are reduced risk.

Approximately 100 million adult smokers have already switched to reduced risk tobacco and nicotine products and, simply put, restricting access to them is both misguided and regressive.

Responsible, science-backed and well-thought-through regulation is essential to ensuring that adult consumers can enjoy reduced-risk products with confidence, while governments and health bodies can be assured of product safety and quality.

There is evidence that following bans, vapour consumers can revert to smoking - undoing the good work of category development and its evolutioni ii. , Governments should be revoking bans on alternative products, not introducing them.

Therefore, a whole of society approach is required

Last year, I called for such a "whole-of-society approach" - as referenced by the United Nations - to this important public health issue. An approach where everyone, irrespective of their affiliation, not only needs, but must have a voice.

I also laid out a five-point framework that would maximise the impact of tobacco harm reduction:

  1. an evidence-based approach
  2. proportionate regulation
  3. freedom to innovate
  4. Engagement, dialogue and communication
  5. Responsible marketing practices

And this year, once again, I want to call for a collective and pragmatic approach to tobacco harm reduction, and reinforce why we believe this five point framework is crucial.

At BAT we are leading with purpose and transforming our business

We have a clear purpose. To build "A Better Tomorrow" by reducing the health impact of our business. And, in so doing, create multi-stakeholder value.

Combustible products pose serious health risks. The only way to avoid these risks is to not start - or to quit - smoking. Yet we know that more than 1.1 billion people today consume tobacco and nicotine products globally.

That's why BAT is transforming: Our goal is to create new products, backed by science, that provide adult smokers with enjoyable, less risky alternatives*†. The BAT of tomorrow will be a high-growth, consumer goods company: global, consumer-centric, multi-category, with sustainability at its core.

The need "to pay serious attention to vaping's potential to help adult smokers", was succinctly explained by 15 Past Presidents of SRNT.

In their expert opinion, "the impact could be much larger if…

  • the public health community paid serious attention to vaping's potential to help adult smokers
  • smokers received accurate information about the relative risks of vaping and smoking
  • and policies were designed with the potential effects on smokers in mind

They themselves go on to say… "That is not happening"iii

The BAT of today understands and agrees with this assessment. That such a sentiment is not embraced more broadly on behalf of the millions of tobacco consumers is a loss for them and for society.

For us, of course, investment in science and research is key

Over recent years, BAT has invested billions to develop, commercialise and scientifically-substantiate our portfolio of reduced-risk tobacco and nicotine products*†.

This year, one of our key achievements has been the outstanding data we generated for our Tobacco Heating Product, glo. This was the largest scientific study ever conducted by BAT in its long history.

The 6-months results showed that smokers switching exclusively to glo had a significant reduction in a range of biomarkers of potential harm compared with continuing to smoke cigarettes. And critically, for most biomarkers measured, the reductions seen in people using glo were similar to those who stopped smoking completely. That is to say, those biomarkers are comparable to cessation.iv

This does matter, as the Institute of Medicine has made clear, "The closer the risks and exposures from the Reduced Risk Products are to cessation …the more confident a regulator can be in the chances for net public health benefit".v

We also generated clinical modelling data that showed that by 2100 as many as 13 million potential life years lost could be avoided by switching to a tobacco heated product, such as glo, for instance, when compared to smoking only.vi This would seem to be evidence that governments and regulators should consider when making health policy decisions.

It is evidence that allows stakeholders to understand and quantify the potential of these alternative products.

It is evidence that underpins our products and our commitment to encouraging smokers to switch.

We have big ambitions, of course.

We aim to have 50 million consumers of our non-combustible products by 2030. And we are well on our way.

Our portfolio gained another 2.6million consumers in the first half of 2021vii - our highest ever rate of consumer acquisition since 2015 when we launched our vapour product, Vuse, internationally.viii

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British American Tobacco plc published this content on 23 September 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 23 September 2021 12:31:01 UTC.