Russell told Reuters he is confident Nikola will still announce by year-end a collaboration to build hydrogen-refueling stations. There have been reports this week that Nikola's talks with energy firms, including BP Plc, had stalled.

"We've talked to all of those folks and those discussions are continuing," he said in an interview. "We're confident that we're still going to hit the milestones laid out there of announcing a partner by the end of the year and getting stations going starting next year."

Short-seller Hindenburg Research released a scathing report on Sept. 10 that called Nikola a "fraud" and said Nikola founder and former Executive Chairman Trevor Milton had made false claims about Nikola's proprietary technology.

Milton resigned and left the company on Sept. 21 and was replaced by Steve Girsky, whose firm took Nikola public earlier this year through a reverse merger.

Nikola has said it has discussed Hindenburg Research's charges with the Securities and Exchange Commission and will "fully cooperate" with the agency's inquiry. Russell and Girsky on Wednesday declined to comment on probes by securities regulators or the Department of Justice. Hindenburg officials declined to comment.

Nikola's shares have lost more than half their value since announcing on Sept. 8 a prospective alliance with General Motors Co to produce an electric pickup and fuel cell commercial trucks.

On Wednesday, Nikola stepped up its efforts to regain investor support with a lengthy statement defending its business model and technology. It reaffirmed its timetable for launching vehicles and announcing partnerships.

Nikola said it still expects to break ground on its first commercial hydrogen station in the second quarter of 2021.

Girsky, who joined Russell in the interview, said Nikola will be as much a service provider, generating revenue from refueling and other after-sale businesses, as a manufacturer of vehicles.

"Downstream revenue is more profitable and less cyclical. To be able to capture that revenue is pretty powerful to us," Girsky said.

Russell said talks continue to finalize an alliance with GM but declined further comment. Nikola had previously said it expected to finalize terms prior to Sept. 30.

GM also affirmed Wednesday that the talks with Nikola continue.

Russell said Nikola's success did not depend on partners, but they "increase the odds of succeeding."

JP Morgan analyst Paul Coster said in a research note Nikola is trying to "re-establish control of the narrative around the company." He said closing the GM deal is the most important near-term catalyst and Nikola's strategy remains compelling although execution risks remain.

Nikola shares rose as high as $21.59 and were still up 17.5% at $21.02 in afternoon trading.

By Ben Klayman