The Tinley Beverage Company Inc. announced that Soma Beverage Company Inc.'s (Soma) non-alcoholic craft-style “Hoppin' High Ride”, developed in collaboration with the brew masters at BJ's Restaurants, Inc. (BJ's), will be produced without preservatives through a new closed-loop cannabis infusion and pasteurization process at Tinley's Long Beach facility. Soma's new ‘THCeer's!' ‘High Ride' beverages, of which “Hoppin' High Ride'” is the first variety to launch, were conceived by the principals of Soma, a long-established cultivator of craft cannabis at scale.

As they explored new consumable categories for craft cannabis growth, they naturally chose other long-stablished partners, similarly committed to craft at scale –- BJ's Restaurant & Brewhouse, craft brewers for 25 years and winners of 38 medals at the Great American Beer Festival. Soma collaborated with two master brewers from BJ's to create their traditionally styled, non-alcoholic craft brews. Alex Puchner, BJ's original brew master and current Sr. VP of Brewing Operations, and Aaron Stueck, Director of R&D, applied their skills and experience to the challenge: removing the alcohol without impacting the freshness and complexity of flavours experienced with traditional craft brews.

After two years of crafting, dealcoholizing, recrafting, and testing, Soma's cannabis infused ‘THCeer's!' ‘Hoppin' High Ride' is ready for production.