APETIT OYJ Apetit's strategy and financial objectives for 2023-2025: growth from diverse plant-based food products - Apetit targets an operating profit of over
Achieving growth from diverse plant-based food solutions and added-value products is at the heart of Apetit's strategy. As the cornerstone of our business, we continue to invest in cooperation with growers and in Finnish primary production.
Apetit's current strengths and competitive advantages have been identified in the strategy.
"Our operations are based in domestic raw materials and in plant-based and sustainable food solutions. Growing the cultivation area of domestic peas and oilseed plants and investing in our added-value products and added value growth play a significant role in our strategy. We also aim to increase the use of domestic plant-based proteins," says Esa Mäki, CEO of Apetit.
The phenomena governing the operating environment support the company's strategy.
"In consumption, climate-responsible actions and sustainable alternatives are highlighted. This supports the demand for plant-based food products and the promotion of well-being as a food trend. The origin of the food has become an increasingly important factor. Apetit must responsibly look after its value chain and competitive advantages," says Mäki.
Apetit's four strategic focus areas
- Stronger together
As the cornerstone of our business, we invest in cooperation with growers and in Finnish primary production. We strengthen business synergies and shared processes. We foster a culture of continuous improvement. We look after our competitive advantages: our motivated and skilled employees, strong brand and differentiating factors.
- Diverse plant-based food products
We develop added-value food products and increase the refining rate in vegetable oil products. We increase food exports and strengthen our position in
- More domestic plant proteins
We continue the commercialisation of the BlackGrain rapeseed ingredient towards an industrial scale. We promote the cultivation of domestic pulses. We explore opportunities to produce Finnish pea protein. We use domestic plant proteins in our own production in diverse ways.
- Sustainable value chain
We promote sustainable primary production and food choices. We reduce the impact of our operations on the climate and the environment. We make sure that our sourcing processes are transparent and sustainable. We ensure that social responsibility is realised throughout the value chain.
Our renewed strategy is a natural continuation of the current strategy period. Apetit's detailed vision is Growing and profitable market leader in plant-based products.
"We work in close cooperation with domestic primary production and seek to develop products with a high added value using domestic raw materials. This is also reflected in Apetit's mission Good food for everyone. Locally," says Mäki.
Financial objectives for 2025
EBIT >
ROCE > 8.0 % (2021: 2.4 %)
Dividend policy
The Board of Directors of
For further information, please contact:
Esa Mäki, CEO, tel. +358 10 402 2100
Apetit is a food industry company firmly rooted in Finnish primary production. Our operations are based on a unique and sustainable value chain: we create well-being through vegetables by offering tasty food solutions that make daily life easier and produce high-quality vegetable oils and rapeseed expellers for feedstuff.
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