InvestCloud announced it is partnering with Ameriprise Financial to offer personalized financial advice to users of its corporate financial wellness and life-planning solution, Pink. To complement Pink's unique digital experience, users can now work one-on-one with Ameriprise advisors who specialize in creating actionable plans to help clients achieve their financial goals. Pink users who opt in will have access to personalized financial advice, tailored solutions and ongoing support delivered virtually by experienced Ameriprise Advisor Center advisors.

InvestCloud launched Pink for corporations that wish to provide a platform for financial wellness to their employees. Pink offers intuitive features such as goal-based planning, financial health scoring, easy account aggregation, holistic wellbeing and workplace community management. Pink makes it simple for employees to plan, track and meet goals on the journey to a healthy financial future.

InvestCloud is a global company specializing in digital transformation for advisors using a single digital platform and supports over $6 trillion of assets for more than 550 direct companies – including some of the world's largest financial institutions. InvestCloud's core offering is InvestCloud X, which combines advisor communication to clients, advisor planning, client planning and the InvestCloud Digital Financial Supermarket that links advisors to asset managers. InvestCloud Digital Financial Planning is the only planning solution that offers advice across the spectrum – from self-directed through to UHNW advice.

InvestCloud Digital Financial Planning includes life planning, goals-based planning, cashflow planning, tax planning and estate planning. InvestCloud launched the Pink product as an example of the firm's ongoing commitment to holistic life planning and financial wellness. By combining apps that power the world's largest institutions with market-leading behavioral science, decision theory and data science techniques, InvestCloud Pink offers a user-friendly solution to provide big-picture financial wellness for all corporate employees.