Jan 13 (Reuters) - Amazon.com Inc is planning to bid for the TV rights to Italy's top-flight soccer league, Serie A, Bloomberg News reported on Wednesday, citing people familiar with the matter.

The online retail giant plans to bid for streaming rights for its Prime Video service, the report said. (https://bloom.bg/3nKZ9lv)

The league set a Jan. 26 deadline to sell rights to the next three seasons, seeking at least 1.15 billion euros apiece, the report added.

Amazon and Serie A did not immediately respond to a Reuters request for comment. ($1 = 0.8226 euros) (Reporting by Ayanti Bera in Bengaluru; Editing by Devika Syamnath)