For the second consecutive time,
In just ten years,
Within the
Interbrand publishes the Best Global Brands report on an annual basis. Each year's report aims to identify the world's 100 most valuable brands. Interbrand's brand valuation method was the first to receive ISO 10668 certification.
To qualify, brands must be publicly listed and have a global presence. Brands are then evaluated following the economic profit that can be allocated to branded sales, the role of brand, i.e. the extent to which the brand influences the buying decision, and finally the brand's strength, which is established over ten different internal and external factors of brand performance.
For the complete Top 100 ranking and report with comprehensive analysis of growth, sector, and industry trends, please visit www.bestglobalbrands.com.
(C) 2020 Electronic News Publishing, source