"I cannot disclose too much but for sure second hand is there. We will take it as an opportunity.

"It can be a partnership with a player or it can be something more in-house, or both of them, a sort of hybrid solution like for e-commerce," he said. The heir to Prada's empire, who told Reuters he wants to keep the family-controlled group independent nL8N2SF4OL when he takes the reins in a few years, doesn't seem fazed by the future challenges of the ever-changing luxury sector. For that, he thanks his experience as a rally driver.

"Rallying and sport in general taught me a lot. (It) teaches you to never give up and also a lot of humility, in the sense that you have to learn," he said. "Sometimes sport is cruel, when you want to measure yourself."

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($1 = 0.8875 euros)

(This story refiles to fix typo in para 6 in Bertelli name)

(Writing by Claudia Cristoferi, editing by Emelia Sithole-Matarise)

By Lisa Jucca