Forward-Looking Statements



The following discussion and analysis of our financial condition and results of
operations should be read together with the consolidated financial statements
and related notes that are included elsewhere in this Quarterly Report on Form
10-Q and in our Annual Report on Form 10-K for the year ended December 31, 2019.
This discussion contains forward-looking statements based upon current
expectations that involve risks and uncertainties. Our actual results may differ
materially from those anticipated in these forward-looking statements as a
result of various factors, including those discussed under "Risk Factors," set
forth in Part II, Item 1A of this Quarterly Report on Form 10-Q and in Part I,
Item 1A of our Annual Report on Form 10-K for the year ended December 31, 2019.
See "Special Note Regarding Forward-Looking Statements" above at page 1.

Overview

Veritone, Inc. (collectively with our subsidiaries, referred to as "Veritone,"
"Company," "we," "our," and "us") is a provider of artificial intelligence
("AI") solutions, including our proprietary AI platform, aiWARE™, digital
content management solutions and content licensing services. We also operate a
full-service media advertising agency.



The following is a discussion and analysis of certain factors that have affected
our results of operations and financial condition during the periods included in
the accompanying condensed consolidated financial statements. In this
discussion, we refer to our media advertising agency as our advertising
business, our content licensing and live events services as our aiWARE content
licensing and media services, and our aiWARE platform and digital content
management offerings as our aiWARE SaaS solutions.



Impact of the Coronavirus ("COVID-19") Pandemic





The COVID-19 outbreak emerged in late 2019 and was declared a global pandemic by
the World Health Organization on March 11, 2020. The COVID-19 pandemic, and the
actions being taken by governments worldwide to mitigate the public health
consequences of the pandemic, have significantly impacted the global economy.
For most of the first quarter of 2020, our results reflect historical trends and
seasonality. However, in March 2020, we began to experience a reduction in the
demand for certain of our products and services as some customers began to
reduce or delay their spending due to the negative impact of the pandemic on
their businesses. In particular, net revenues from our aiWARE content licensing
and media services business, which typically has significant revenues driven by
major live sporting events, were negatively impacted in the first quarter of
2020 compared with the same period in 2019, due to the cancellation or
postponement of substantially all major live sporting events in the United
States. As such suspension is expected to continue for the foreseeable future,
the associated reduction in demand for our services is expected to have a
material adverse impact on our net revenues from our aiWARE content licensing
and media services business in the second quarter of 2020, and such impact could
continue in future quarters.



We expect the pandemic to affect substantially all of our customers, which may
reduce the demand and/or delay purchase decisions for our products and services,
and may impact the creditworthiness of customers. However, we have assessed the
potential credit deterioration of our customers due to changes in the
macroeconomic environment and has determined that no additional allowance for
doubtful accounts was necessary as of March 31, 2020.



The extent to which the COVID-19 pandemic and the related macroeconomic
conditions may affect our financial condition or results of operations is
uncertain. While our advertising and aiWARE SaaS solutions businesses did not
experience decreases in net revenues in the first quarter of 2020 compared with
the same period in 2019, the severity and duration of the pandemic and the
resulting macroeconomic conditions are difficult to predict, and our revenues
and operating results may be negatively impacted in future periods. The extent
of the impact on our operational and financial performance will depend on
various factors, including the duration and spread of the outbreak; advances in
testing, treatment and prevention; the impact of government measures to contain
the virus; and related government stimulus actions. Due to the nature of our
business, the effect of the COVID-19 pandemic may not be fully reflected in its
results of operations until future periods. The most significant risks to our
business and results of operations arising from the COVID-19 pandemic are
discussed in Part II, Item 1A (Risk Factors) below.



Sales of Common Stock



During the first quarter of 2020 and 2019, we sold an aggregate of 1,292,208 and
662,000 shares, respectively, of our common stock pursuant to the Equity
Distribution Agreement that we entered into with JMP Securities LLC in June 2018
(the "Equity Distribution Agreement"). We received net proceeds from such sales
of approximately $3.0 million and $4.2 million, respectively, during the first
quarter of 2020 and 2019, after deducting commissions of $0.1 million and $0.2
million, respectively, paid to JPM Securities LLC. The terms of the Equity
Distribution Agreement are discussed under the heading "Capital Resources"
below.



Key Performance Indicators

We track key performance indicators ("KPIs") for our advertising business and
our aiWARE SaaS solutions business. We do not currently track KPIs for our
aiWARE content licensing and media services business beyond our reported net
revenues for that business. We evaluate the KPIs that are most relevant to our
businesses periodically, and beginning in the first quarter of 2020, we made
changes to the KPIs that we track for each business.

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The key performance indicators for our advertising business include: (i) average
gross billings per active client, and (ii) net revenue. The key performance
indicators for our aiWARE SaaS solutions business include: (i) total accounts on
the platform, (ii) new bookings, (iii) total contract value of new bookings, and
(iv) net revenue.

In the tables below, the 'net revenues during quarter' amounts for the periods
in 2019 reflect amounts reported using the revenue recognition guidance of Topic
605, Revenue Recognition, and the 'net revenues during the quarter" amounts for
the first quarter of 2020 reflect amounts reported using the revenue guidance in
Topic 606, Revenue from Contracts with Customers, following our adoption of
Topic 606. For additional information about our revenue recognition accounting
policies, see Recently Adopted Accounting Pronouncements in Note 2 to the Notes
to the Condensed Consolidated Financial Statements including in this Quarterly
Report on Form 10-Q.

Advertising KPI Results

The following table sets forth the results for each of the KPIs for our
advertising business.



                                                                Quarter Ended
                                       Mar 31,       Jun 30,       Sept 30,       Dec 31,       Mar 31,
                                        2019          2019           2019          2019          2020
Average gross billings per active
client (in 000's)(1)                  $     469     $     488     $      490     $     511     $     533
Net revenues during quarter (in
000's)                                $   5,714     $   5,842     $    6,291     $   6,517     $   6,001

(1) For each quarter, reflects the average gross quarterly billings per client

over the twelve month period through the end of such quarter for clients


        that are active during such quarter.




Our advertising business has experienced and may continue to experience
volatility in net revenues due to a number of factors, including: (i) the timing
of new large client wins; (ii) loss of clients who choose to replace our
services by bringing their advertising placement in-house; (iii) clients who
experience reductions in their advertising budgets due to issues with their own
businesses; (iv) losses of clients who change providers from time to time based
largely on pricing; and (v) the seasonality of the campaigns for certain large
clients. Our advertising business also relies on certain large key clients and
we have historically generated a significant portion of our net revenues from a
few major clients. As we continue to grow and diversify our client base, we
expect that our dependency on a limited number of large clients will be
minimized.



aiWARE SaaS Solutions KPI Results





The following table sets forth the results for each of the KPIs for our aiWARE
SaaS solutions business.



                                                                Quarter Ended
                                       Mar 31,       Jun 30,       Sept 30,      Dec 31,       Mar 31,
                                        2019          2019           2019          2019         2020
Total accounts on platform at
quarter end                                 911           941            980        1,069         1,587
New bookings received during
quarter (in 000's)(1)                 $   1,316     $   1,362     $    1,384     $  2,522     $   1,397
Total contract value of new
bookings received during quarter
(in 000's)(2)                         $   2,092     $   1,351     $    1,724     $ 12,872     $   2,312
Net revenues during quarter (in
000's)                                $   2,754     $   2,677     $    2,350     $  2,872     $   3,108

(1) Represents the contractually committed fees payable during the first 12

months of the contract term, or the non-cancellable portion of the

contract term (if shorter), for new contracts received in the quarter,

excluding any variable fees under the contract (i.e., fees for cognitive

processing, storage, professional services and other variable services).

(2) Represents the total fees payable during the full contract term for new

contracts received in the quarter (including fees payable during any

cancellable portion and an estimate of license fees that may fluctuate

over the term), excluding any variable fees under the contract (i.e., fees


        for cognitive processing, storage, professional services and other
        variable services).




As we grow our aiWARE SaaS solutions business, we expect that our KPI results
will be impacted in different ways based on our customer profiles and the nature
of their use of our aiWARE SaaS solutions in certain target markets. For
example, in the government, legal and compliance markets, use of our aiWARE SaaS
solutions is often project-based and, accordingly, in a given period, we may
experience significant increases or decreases in net revenue without any
significant change in total accounts or new bookings. The timing of large
contract renewals and the variable versus fixed fee nature of certain contracts
will impact the amount of new bookings and the total contract value of new
bookings from quarter to quarter. As such, our results for different KPIs may
fluctuate significantly within the same period, and the result for a particular
KPI in one period may not be indicative of the results that we will achieve for
that KPI in future periods.







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Results of Operations



The following table sets forth items from our condensed consolidated statements
of operations and comprehensive loss for the three months ended March 31, 2020
and 2019, presented as a percentage of revenue:



                                                      Three Months Ended
                                                           March 31,
                                                       2020          2019
           Net revenues                                  100.0 %      100.0 %
           Cost of revenues                               32.0         31.9
           Gross profit                                   68.0         68.1
           Operating expenses:
           Sales and marketing                            45.9         50.6
           Research and development                       32.8         57.2
           General and administrative                     97.0         96.4
           Total operating expenses                      175.7        204.2
           Loss from operations                         (107.7 )     (136.1 )
           Other income, net                               1.1          1.7
           Loss before provision for income taxes       (106.6 )     (134.4 )
           Provision for income taxes                        -            -
           Net loss                                     (106.6 )     (134.4 )




Three Months Ended March 31, 2020 Compared with Three Months Ended March 31,
2019

Net Revenues



                                    Three Months Ended
(dollars in thousands)                  March 31,
                                  2020              2019           $ Change          % Change
Advertising                   $       6,001     $      5,714     $         287               5.0 %
aiWARE SaaS Solutions                 3,108            2,754               354              12.9 %
aiWARE Content Licensing
and Media Services                    2,795            3,657              (862 )           (23.6 )%
Net revenues                  $      11,904     $     12,125     $        (221 )            (1.8 )%



The increase in advertising net revenues in the first quarter of 2020 compared with the corresponding prior year period, was due to a combination of the addition of new clients and increased business with existing clients.





aiWARE SaaS solutions net revenues increased in the first quarter of 2020
compared with the corresponding prior year period due primarily to a $0.4
million increase in net revenues in our media and entertainment market as we
added new customers and expanded our services to some existing customers, offset
in part by a slight decrease year over year in revenues from customers in our
government, legal and compliance markets.



Net revenues from our aiWARE content licensing and media services business,
which typically has significant revenue driven by major sporting events, were
negatively impacted in the first quarter of 2020 compared with the prior year
period due to the cancellation or postponement of substantially all major
sporting events in March 2020 as a result of the COVID-19 pandemic. As such
suspension is expected to continue for the foreseeable future, the associated
reduction in demand for our services is expected to have a material adverse
impact on our net revenues from our aiWARE content licensing and media services
business in the second quarter of 2020, and such impact could continue in future
quarters.



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Net revenues in our advertising business are impacted by the timing of
particular advertising campaigns of our major clients, in many cases due to the
seasonal nature of their advertising activities. In our aiWARE SaaS solutions
business, revenues from customers in certain markets, particularly in the
government, legal and compliance market, are often project-based and are
impacted by the timing of projects. Net revenues from our aiWARE content
licensing and media services are impacted by the timing of major sporting events
throughout the year. As such, in general, we expect that our net revenues from
these businesses and markets may fluctuate significantly from period to period.

In addition, as discussed above, we anticipate that our revenues in future periods could be significantly impacted by the macroeconomic conditions resulting from the COVID-19 pandemic.

Cost of Revenues; Gross Profit and Gross Margin





                                   Three Months Ended
        (dollars in thousands)          March 31,
                                    2020          2019        $ Change       % Change
        Cost of net revenue      $    3,811      $ 3,872     $      (61 )         -1.6 %
        Gross profit                  8,093        8,253           (160 )         -1.9 %
        Gross margin                   68.0 %       68.1 %




Our gross margins in the three months ended March 31, 2020 and 2019 were at
approximately the same level. Our advertising revenues, which have gross margins
exceeding 95%, represented 50% and 47% of our total revenues for the three
months ended March 31, 2020 and 2019, respectively. Our aiWARE SaaS solutions
and aiWARE content licensing and media services, which generally have lower
gross margins than our advertising business, represented 50% and 53% of our
total revenues for the three months ended March 31, 2020 and 2019, respectively.



Operating Expenses



                                     Three Months Ended
      (dollars in thousands)              March 31,
                                      2020          2019       $ Change       % Change
      Sales and marketing          $    5,460     $  6,133          (673 )        -11.0 %
      Research and development          3,902        6,938        (3,036 )        -43.8 %
      General and administrative       11,543       11,690          (147 )         -1.3 %
      Total operating expenses     $   20,905     $ 24,761        (3,856 )        -15.6 %




Sales and Marketing. The decrease in sales and marketing expenses in the three
months ended March 31, 2020 compared with the corresponding prior year period
was due primarily to a decrease in compensation costs resulting from our focused
spending reductions. As a percentage of net revenues, sales and marketing
expenses declined to 46% in the three months ended March 31, 2020 from 51% in
the corresponding prior year period.

Research and Development. The decrease in research and development expenses in
the three months ended March 31, 2020 compared with the corresponding prior year
period was due primarily to a decrease in compensation costs resulting from our
focused spending reductions. The decrease is also due to $0.9 million in
contingent payments made to the former stockholders of Machine Box in the first
quarter of 2019, which did not recur in the current year period, and a decrease
in platform costs and cognitive engine expenses. As a percentage of net
revenues, research and development expenses declined to 33% in the first quarter
of 2020 from 57% in prior year period.

General and Administrative. The decrease in general and administrative expenses
in the three months ended March 31, 2020 compared with the corresponding prior
year period was due primarily to a decrease in accounting and legal fees, offset
in part by an increase in compensation costs.

We intend to continue to invest in the development of our AI capabilities and
enhancement of our aiWARE SaaS solutions and services, and in our sales and
marketing efforts in order to drive greater awareness of our offerings, gain new
customers and grow our business. However, we plan to manage our operating
expenses prudently, particularly in light of the current uncertainties arising
from the COVID-19 pandemic. In November 2019, we realigned our business and
functional teams to achieve operational efficiencies, implemented computing cost
reductions, and completed enhancements to our aiWARE operating system that we
expect will improve computing efficiency. We believe that these initiatives and
our ongoing cost management efforts will support the next phase of our growth
strategy while reducing our expenses and improving our financial performance.

Other Income, Net



Other income, net in each of the first quarters of 2020 and 2019 was comprised
primarily of interest income on investments in money market funds, which totaled
$0.1 million and $0.2 million, respectively.

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Liquidity and Capital Resources



Our principal sources of liquidity are our cash and cash equivalents, which
totaled $49.2 million as of March 31, 2020 and $44.1 million as of December 31,
2019. The increase in our cash and cash equivalents in the three months ended
March 31, 2020 was due primarily to the net cash provided by our operations, and
$3.5 million in proceeds from common stock offerings.

Cash Flows



A summary of cash flows from our operating, investing and financing activities
is shown in the table below.



                                                                Three Months Ended
 (in thousands)                                                      March 31,
                                                                2020           2019
 Cash provided by (used in) operating activities              $   1,503

$ (4,632 )


 Cash (used in) provided by investing activities                     (9 )   

2,375


 Cash provided by financing activities                            3,606     

4,484

Net increase in cash, cash equivalents and restricted cash $ 5,100

 $  2,227




Operating Activities

Our operating activities provided cash of $1.5 million in the three months ended
March 31, 2020, due primarily to a $9.7 million increase resulting from the
timing of prepayments and advances by our advertising clients and related media
payments, which more than offset our net loss of $12.7 million, after
adjustments of $6.1 million in non-cash expenses, including $4.5 million in
stock-based compensation expense. Our business strategy includes decreasing
operational costs while investing in the development of our AI capabilities and
enhancement of our aiWARE SaaS solutions and services to grow our business and
future revenues. We gauge the amount of cash utilized in these efforts using the
Non-GAAP metric presented below under the heading "Non-GAAP Financial
Measure." Our use of cash as measured by Non-GAAP net loss decreased to
$6.7 million for the three months ended March 31, 2020 from $9.3 million in the
three months ended March 31, 2019, as we leveraged the decrease in net operating
expenses to reduce our Non-GAAP net loss.

Our operating activities used cash of $4.6 million in the three months ended
March 31, 2019, due primarily to our net loss of $16.3 million, adjusted by
$6.7 million in non-cash expenses, including $5.5 million in stock-based
compensation expense, offset in part by cash received as client advances in our
advertising business.

Investing Activities

Our investing activities consisted of minimal amounts for capital expenditures in the three months ended March 31, 2020.



Our investing activities provided cash of $2.4 million in the three months ended
March 31, 2019. Net cash provided by investing activities consisted primarily of
proceeds from maturing marketable securities, which were used to fund a portion
of the cash used in our operating activities.

Financing Activities



Our financing activities provided cash of $3.6 million in the three months ended
March 31, 2020. Net cash provided by financing activities consisted of
$3.5 million in net proceeds received from our sales of common stock and
$0.1 million received from the exercise of stock options and purchases of shares
under our ESPP.

Our financing activities provided cash of $4.5 million in the three months ended
March 31, 2019. Net cash provided by financing activities consisted primarily of
$4.2 million in net proceeds received from our sales of common stock and
$0.3 million received from purchases of shares under our ESPP.

Capital Resources



In June 2018, we entered into an Equity Distribution Agreement with JMP
Securities LLC, as sales agent ("JMP Securities"), pursuant to which we may
offer and sell, from time to time, through JMP Securities, shares of our common
stock having an aggregate offering price of up to $50.0 million, of which $21.7
million remains available for sale as of the date of this filing. Subject to the
terms and conditions of the Equity Distribution Agreement and satisfaction of
certain conditions, JMP Securities will use commercially reasonable efforts,
consistent with its normal trading and sales practices, applicable state and
federal law, rules and regulations, and the rules of The Nasdaq Global Market,
to sell shares of our common stock from time to time based upon our
instructions, including any price, time or size limits that we specify, in any
method deemed to be an "at the market offering" as defined in Rule 415(a)(4) of
the Securities Act. We will pay JMP Securities a commission of 3.0% of the
aggregate gross proceeds from each sale of shares.

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We are not obligated to sell any shares under the Equity Distribution Agreement.
The Equity Distribution Agreement may be terminated by JMP Securities or us at
any time upon notice to the other party, or by JMP Securities at any time in
certain circumstances, including the occurrence of a material adverse change in
our business or financial condition that makes it impractical or inadvisable to
market our shares or to enforce contracts for the sale of the shares.

As of March 31, 2020, we had no outstanding debt obligations. On April 3, 2020,
we applied for loans under the Paycheck Protection Program (the "PPP")
established under the Coronavirus Aid, Relief, and Economic Security Act (the
"CARES Act"), and on April 14 and April 15, 2020, we entered into loan
agreements and promissory notes evidencing unsecured loans in the aggregate
amount of $6,491 under the PPP. The proceeds from these loans will be used for
payroll costs and any payments of rent and utilities. Under the terms of the
CARES Act, PPP loan recipients can apply for and be granted forgiveness for all
or a portion of loans granted under the PPP. However, no assurance can be given
that we will seek or obtain forgiveness of the loans in whole or in part, or
that we will not elect to prepay the loans.

We have no present agreements or commitments with respect to any material acquisitions of businesses or technologies or any other material capital expenditures.



We have generated significant losses since inception and expect to continue to
generate losses for the foreseeable future. However, we believe that our current
cash and cash equivalents balances will be sufficient to fund our operations in
the ordinary course of business for at least the next twelve months from the
date of this filing. However, we do not expect that our current cash and cash
equivalents will be sufficient to support the development of our business to the
point at which we have positive cash flows from operations. We plan to meet our
future needs for additional capital through equity and/or debt
financings. Equity financings may include sales of common stock under the Equity
Distribution Agreement. We currently have no available lines of credit for
future borrowings. Future equity or debt financing may not be available on
favorable terms or at all. If we are unable to obtain adequate financing or
financing on terms satisfactory to us when required, our ability to continue to
support our business growth, scale our infrastructure, develop product
enhancements and respond to business challenges could be significantly impaired.
If we are able to obtain additional financing, it may contain undue restrictions
on our operations, in the case of debt financing, or cause substantial dilution
for our stockholders, in the case of equity financing.

Off-Balance Sheet Arrangements

We have not entered into any off-balance sheet arrangements and do not have any holdings in variable interest entities.

Non-GAAP Financial Measure



We have presented non-GAAP measures in the discussion of our cash flows above.
The items excluded from Non-GAAP net loss are detailed in the reconciliation
below. Non-GAAP net loss is not a financial measure calculated and presented in
accordance with U.S. generally accepted accounting principles ("GAAP") and
should not be considered as an alternative to net income (loss), operating
income (loss) or any other financial measures so calculated and presented, nor
as an alternative to cash flow from operating activities as a measure of
liquidity. Other companies (including our competitors) may define Non-GAAP net
loss differently. We have presented Non-GAAP net loss because management
believes it to be an important supplemental measure of performance that is
commonly used by securities analysts, investors and other interested parties in
the evaluation of companies in our industry, and believes that it provides a
useful comparison of our current period financial results to our historical and
future financial results. Management also uses this information internally for
forecasting and budgeting. This non-GAAP measure may not be indicative of our
historical operating results or predictive of our potential future results.
Investors should not consider Non-GAAP net loss in isolation or as a substitute
for analysis of our results as reported in accordance with GAAP.



                                                           Three Months Ended
     (in thousands)                                             March 31,
                                                           2020          2019

Reconciliation of Net Loss to Non-GAAP Net Loss:


     Net loss                                            $ (12,684 )   $ 

(16,306 )


     Provision for income taxes                                  3         

9


     Depreciation and amortization                           1,604        

1,133


     Stock-based compensation expense                        4,456        

4,803


     Change in fair value of warrant liability                  (2 )       

13


     Gain on sale of asset                                     (56 )       

-


     Machine Box contingent payments                             -         

917

Performance Bridge earn-out fair value adjustment           -         

139


     Non-GAAP Net Loss                                   $  (6,679 )   $  

(9,292 )

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