On 16 October, 10am EST, Tommie Smith has posted his first video on Instagram and Twitter, challenging people whom he respects to join him in the salute and to challenge their friends. For each picture or video posted with the hashtag #THIRDSALUTE, PUMA will donate 1 USD, up to 100,000 USD, to the American Civil Liberties Union (ACLU), an organization which has defended the rights enshrined in the US Constitution for almost 100 years. PUMA hopes that through the multiplying effect of #THIRDSALUTE a much greater amount will be raised, while firmly putting universal equality and human rights in the spotlight of public debate. For donating to the ACLU, please go to aclu.org/pumareform.

Several PUMA athletes and ambassadors, such as US Basketball star Skylar Diggins-Smith, and pro footballers Romelu Lukaku, Mario Balotelli and Sergio Aguero joined in and supported the #THIRDSALUTE campaign by raising their fists on Social Media.
#THIRDSALUTE is part of PUMA's recently launched #REFORM campaign, which creates a platform for celebrities to campaign for the causes they care most about, such as universal equality, criminal justice reform and gender equality.

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Puma SE published this content on 16 October 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 16 October 2018 16:07:02 UTC