Company Merlin Entertainments

Merlin Entertainments is the world's second-largest visitor attraction operator. Net sales break down by type of attractions as follows:

- midway attractions (40.1%; 113 sites at the end of 2018, and 40.4 million of visitors in 2018): indoor attractions located in city centres or resorts providing visits of shorter duration (typically up to two hours);

- LEGOLAND parks (37.7%; 8 sites and 15.6 million of visitors): outdoor sites with rides and shows as the main attractions, and with the LEGO product as their central theme;

- resort theme parks (21.7%; 14 sites and 11 million of visitors): outdoor sites with standalone national brands generally aimed at families, teenagers and young adults.

Net sales are distributed geographically as follows: the United Kingdom (31.2%), the Continental Europe (24.5%), North America (26.8%) and Asia/Pacific (17.5%).