Real-time Euronext Paris - 09/26 04:22:19 pm

Kering : Online portal open

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01/13/2018 | 07:40 pm

FRENCH fashion label Saint Laurent, part of Kering, will start selling online in China through a portal, joining shopping players like Alibaba in trying to tap strong luxury goods demand from Chinese consumers.

The French brand, created in 1961 by its late founder Yves Saint Laurent, said earlier this week it was partnering with Toplife, a platform launched last October by which aims to woo luxury buyers with same-day deliveries and premium services. It rivals Luxury Pavilion, a similar portal launched in August which is backed by Alibaba's Tmall platform and features products from fashion groups such as Burberry.

(c) 2018 Shanghai Daily Provided by SyndiGate Media Inc. (, source Middle East & North African Newspapers

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