Freedom Foods : Strategic Partnership with...

Strategic Partnership with Seamild Group China

Monday, 30 January 2017

Freedom Foods Group Limited (ASX Code: FNP) (Freedom Foods) today announces that it has entered into a Strategic partnership agreement with Seamild Group (Seamild) of China.

Seamild is China's most respected and leading oat based cereal and foods brand owner and manufacturer. It has a well-established distribution for its major branded products in both traditional retail and online ecommerce channels in China.

Seamild has recognised Australia as an important source of high quality oat and cereal products. For the past 10 years, Seamild has sourced high quality raw oats from Western Australia for processing and packaging in China. The reducing tariffs on imported products under the China Australia Free Trade Agreement will increase Australia's competiveness against other markets. Cereal products into China will have tariffs reducing to zero over the remaining 3 year period.

Under the partnership agreement, Seamild and Freedom Foods will expand the range of Seamild branded oat based cereal products sourced directly from Australian manufacture. This will include value added oat cereals, oat cluster and oat based snacking products with the first of these additional products to launch in China in the 2nd half of the calendar year 2017.

Seamild and Freedom Foods will also look to expand collaboration for marketing and distribution of Freedom Foods branded products into China as well as other potential strategic linkages in the future.

The agreement with Seamild is further recognition by a leading Chinese food and beverage group of Freedom Foods' unique sourcing, manufacturing and innovation capabilities in its expanding cereal, as well as dairy and plant based beverage operations.

For further information please click here for the PDF vesion of the release.