Oslo, Norway - 7 December 2018 - Cxense ASA (OSE: CXENSE) today announced that Star Media Group Berhad, one of the largest media companies in Malaysia, has signed an agreement to expand the use of Cxense to include Conversion Engine in order to drive their digital subscription business.
As an integrated and innovative media company, Star Media holds a leading position in Malaysia. The company has developed from a single-product publisher to a multichannel media group with a strong presence in several segments including print, digital, radio, TV, and events. Founded in 1971, it is the home of The Star, the country's largest English-speaking newspaper, which launched the nation's first news website in in 1995. The Star has a weekly readership of more than 1.4 million and the online edition has more than one million unique users per month.
Star Media will use Conversion Engine to create a fully dynamic paywall to optimize subscriber acquisition and retention for all its digital assets. The solution will initially be implemented for The Star Online, the company's largest news portal, before being rolled out across the group's remaining sites. Star Media signed an initial agreement with Cxense for the use of its Data Management Platform (DMP) in September this year.
About Star Media Group
At Star Media Group, integrated media is more than just communications. Over the years, the group has progressively grown from a single-product company into a multi-channel media group. With a presence in 7 entities - Print, Digital, Radio, TV, Out-of-Home, Events and Training, the group helps to shape society at large and is committed towards offering the best in integrated media solutions. The Group is expanding its footprint into the ASEAN market with LITV, Asia's first comprehensive lifestyle television channel, and with the launch of ASEAN ePaper, a collaboration with Thailand, Indonesia, Philippines and China.
Cxense helps publishers and marketers across the globe to transform their raw data into their most valuable resource. Cxense's leading Data Management Platform (DMP) with Intelligent Personalization, gives companies unprecedented insight into their individual customers, and enables them to action this insight in real-time in all marketing and sales channels. Cxense Conversion Engine empowers publishers to monetize insight into their audience's behaviour and preferences in order to increase subscription revenues. Cxense works with brands such as The Wall Street Journal, Mediahuis, Aeon, Grupo Clarin, NBC Universal, The Mainichi Newspapers, Singapore Press Holdings and many more. Cxense is headquartered in Norway with offices worldwide and the company is listed on the Oslo Stock Exchange with the ticker 'CXENSE'.
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