-- 50,000 sample boxes of Costa Coffee Ready-To-Drink (RTD) cans to be delivered to households across the country
-- 100,000 cans also available at park locations across the
-- Sampling campaign to build on 26.5% growth of the RTD coffee segment[1]
Following a successful initial round of sample box drops in late May, two further activations are being rolled out from this month ready to tap into the next bout of warm weather, when consumer purchasing of RTD coffee typically peaks[2].
Costa Coffee Doorstep Drops
Members of
Another 100,000 cans will also be given away at park locations across the
The Costa Coffee RTD range includes Classic Latte, Caramel Latte and Black Americano variants, brewed with Costa Coffee's signature Rainforest Alliance Certified Mocha
No.3 RTD Coffee In Convenience[3]
"As lockdown measures continue to ease, the sunshine returns and more consumers are on-the-go, Convenient RTD formats like Costa Coffee RTD deliver much-needed 'little lifts' anytime, anywhere. The latest campaign will keep the brand front of mind with coffee enthusiasts, during the key summer months helping to drive follow up sales for retailers."
1 Million Costa Coffee RTD Cans to Key Workers During Lockdown
During the core Covid-19 lockdown period, Costa Coffee thanked frontline workers for keeping the country moving by delivering a million cans of Costa Coffee RTD to locations all over the country.
*All sampling will adhere to strict health and safety precautions and social distancing practices will be maintained.
[1] AC Nielsen Total value sales MAT w.e. 280320
[2]
[3] AC Nielsen Total Impulse value sales MAT w.e. 280320
[4] AC Nielsen Total Market value sales MAT w.e. 280320
[5] AC Nielsen Total Market value sales MAT w.e. 280320
[6] AC Nielsen Total Impulse value sales MAT w.e. 280320
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