Adesso : takes over business operations of digital agency .dotkomm and establishes adesso experience GmbH

Stefan Riedel, a member of the adesso Executive Board, arranged the acquisition and had this say: '.dotkomm's mission is a perfect fit with adesso. In the digital age, it is important to reach the customer individually and appeal to their personal tastes. The personal approach and end-to-end data-based communication throughout guarantees an excellent customer experience. In combination with modern and open backend systems, this demonstrably leads to higher conversion rates and above-average sales growth in all distribution channels.'

Meet customer requirements: Engage me! Understand me! Work for me! Surprise me!

Ralf Pispers from .dotkomm describes the focus of the new adesso digital agency: 'Today's customers expect to be fully understood, have their needs met and be interactively involved. Our neuromarketing expertise helps to take into account the motives of customers and how they perceive and process information, which can often be unconsciously. What we call The New Experience is made up of the sections 'Understand me!' (data), 'Engage me!' (relevance), 'Work for me!' (operative excellence) and 'Surprise me!' (emotional boosting).'

adesso Group's service philosophy: everything companies need from a single source

adesso Group customers stand to gain even more benefits from the single source service concept following the new acquisition. Today, adesso Group already offers solutions and consulting services in specialised units for digital experience and design, data and analytics, customer relationship and content management from front to back end, portal and e-commerce development, for the Internet of Things, augmented reality, and maintenance and operation, as well as for established industry products for banks and insurance companies.

adesso experience GmbH and its creative business for successful client experience management will add another valuable facet to the holistically arranged portfolio of the adesso Group in the financial service provider customer segment from August, available at: www.adesso-experience.de