The 150,000-square-foot store in
The goal, according to CEO
"Depending on what purchase someone's making, they may prefer the in-store experience and getting to work with an associate," Shah told CNBC. "Or they may want to discuss financing or want design help, and we can provide all of those experiences. We provide them online as well, but sometimes, in-store can be either more pleasurable or more effective."
The super store will feature everything for the home.
"You'll see furniture, you'll see the marketplace, which is very décor-centric, but we have home improvement, which includes large appliances, kitchen cabinetry, tile, doors, hardware, you'll also see housewares, small electric, there'll be storage and organization,"
In late 2021
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